Knotty Knickers Named Canada’s Largest Subscription Box Brand in Yahoo Finance!
When my friend and I, just two Canadian University graduates, got together in 2017, we were determined to launch a company that made every woman look and feel their absolute best.
We spent years studying the underwear market and quickly realized that there were no affordable underwear companies out there that encouraged inclusivity among women of all shapes and sizes. Just three years later, the company we built — Knotty Knickers, has become one of the most affordable and innovative underwear subscription box companies on the market and we are proud to say, that we are officially the largest subscription box brand in Canada, with more than 175,000 monthly customers. Thank you for your support!
We were still in University during the time of the company’s launch -and started the company out of our basements. From there we handled every aspect of their company. We quickly learned how to package orders, market their products, and handle all areas of customer service. We used every penny of our savings to purchase our initial inventory and advertisement costs.
Thankfully, as of today Knotty Knickers is more successful than ever. Our subscribers love that we have gift options, theme based products (i.e. a holiday package), and continue to celebrate all female body types with quality products, affordable prices, and tailored sizes for all frames and sizes. More than half of our customer base is in the United States, even though we are a Canadian company, and the rest of our sales come from Canada.
We are also passionate about paying it forward. Last winter, we began a new project where we donated thousands of pairs of women’s underwear to homeless shelters across Toronto and New York. It seems like our donation made a huge impact, as underwear is the least donated item in the world, and this year, with your support, we hope to donate double!
We love empowering our female customers of all shapes and sizes, to look and feel your best. You can read the full story in Yahoo here!